Client confidential
Shopify growth · Paid media · Automation
I turn paid traffic into trackable growth.
Google and Meta Ads, Shopify attribution, and GoHighLevel follow-up—built and optimized as one revenue journey.
Top Rated on Upwork • 100% Job Success • Quezon City, PH
REVENUEGROWTHconnected end to end
01Google + MetaPaid traffic
02ShopifyConversion + data
03GoHighLevelFollow-up + nurture
Jocelyn AbellanaGrowth systems specialist
Selected brands I’ve supported
Experience across very different buying journeys.
From home improvement and custom signage to beauty and marine products—each engagement starts with the customer, the offer, and the numbers.
kyootii
KyootiiShopify ecommerce
Logos are shown only to identify businesses I’ve supported through prior professional work.
Revenue portfolio · USD normalized
$590K+ disclosed—plus confidential client results.
A conservative total from five disclosed client result sets, with one additional client result kept confidential. Overlapping reporting windows, ad spend, Upwork earnings, order counts, and ROAS-only claims are excluded.
Disclosed client revenue
$590K+normalized to USD across five disclosed, non-overlapping result sets
$428,519Largest documented result
5Disclosed result sets included
0.7145USD per AUD · 21 Aug 2026
Bungalow Signs · 365 daysThe supporting ledger
Every dollar has a source.
Australian-dollar results use the Reserve Bank of Australia reference rate of 1 AUD = 0.7145 USD on 21 August 2026. Amounts are rounded to the nearest US dollar.
Shopify attribution
Bungalow Signs
A$186,941.71 · 365 days$133,570 USD
Shopify ecommerce
Kyootii
A$20,616.40 · 365 days$14,730 USD
Client confidential
Shopify turnaround
A$17,237.56 · documented period$12,316 USD
Paid acquisition
Local smart-watch store
$1,241.42 USD · campaign result$1,241 USDFX reference: Reserve Bank of Australia ↗. The recent 30-day Bungalow Signs view is shown as supporting context and is already inside the 365-day result, so it is not added again.
Testing budget managed with search intent in focus.
Campaign structure, keyword discipline, and iterative optimization for a premium product category.
ROAS recovery in just three weeks.
Fresh, policy-conscious creative and messaging helped a local ecommerce brand recover from repeated Meta ad restrictions.
Orders grew in the first two weeks.
After two months of minimal sales, a focused diagnosis and creative revamp unlocked a much stronger initial result.
Hours building and supporting lead systems.
Practical automations, CRM workflows, and follow-up that help teams move leads without losing the human touch.
Results vary by offer, market, budget, and starting point. The numbers above reflect platform-reported client work, are presented as historical evidence, and are not guarantees of future performance.
Your growth stack should feel like one system.
I bridge the gaps between acquisition, conversion, measurement, and follow-up—so every part has a clear job.
Paid acquisition
Google and Meta campaign strategy, setup, audience and keyword research, creative direction, and ongoing optimization.
- Google Search & Shopping
- Meta campaign structure
- Budget and testing plans
Shopify growth
Conversion-focused store reviews and performance analysis that connect ad activity with what shoppers actually do.
- Conversion audits
- Merchandising insights
- Channel performance review
Tracking & attribution
Cleaner measurement across your tools, with honest reporting that makes the limits of attribution clear.
- Pixel and tag checks
- GA4 and platform events
- Decision-ready reporting
GoHighLevel systems
Lead capture, pipelines, automations, and nurture journeys designed around the way your team actually works.
- Workflow automation
- Funnels and forms
- CRM follow-up systems
The working rhythm
Clarity first. Then controlled momentum.
I keep the process lean, collaborative, and anchored to the outcome that matters to your business.
- 01
Find the friction
Audit the journey, tracking, campaign signals, and follow-up. Separate symptoms from the real constraint.
- 02
Set the priority
Turn the findings into a focused roadmap with a clear first win, sensible test plan, and measurable targets.
- 03
Build and test
Implement carefully, watch the data, and refine based on evidence—not on a new strategy every Tuesday.
- 04
Make it repeatable
Document the system, communicate what changed, and leave your team with more clarity than it started with.
Jocelyn was great to work with and would recommend working with her. She did a great job on our META ads, both designing and the account structure.
“I recently used Jocelyn’s ad management service for a lead generation campaign for a book launch, and I couldn’t be more pleased with the results.”
“Jocelyn helped me generate sales from my dropshipping business. It was absolutely a breeze working with her.”
“Jocelyn is really amazing at what she does. She helped increase conversions and made the entire sales funnel so much better.”
A little about me
I like the messy middle.
I’m Jocelyn—a growth specialist, founder of Ads Blade Digital, and committed coffee enthusiast based in Quezon City.
For more than four years, I’ve teamed up with ambitious business owners who care about growth and innovation. I’m usually brought in when the moving parts are there, but the customer journey is not quite clicking: ads are running, data exists, leads are arriving—and nobody has a clean view of what to fix first.
My work spans Shopify, Google Ads, Meta Ads, and GoHighLevel. What ties it all together is simple: every click should have a purpose, every lead should have a next step, and every report should help someone make a better decision.
Good to know
Before we start.
Clear answers to the questions clients usually ask before the first call.
I work best with Shopify brands and service businesses that already have an offer, some traffic, and a real appetite for testing. If your ads, tracking, store, or follow-up feel disconnected, that is exactly the kind of problem I like solving.
Yes. I can audit and improve an existing Google Ads, Meta Ads, Shopify, GA4, or GoHighLevel setup. I will preserve what is working, flag the real gaps, and prioritize changes by likely business impact.
Both. A focused audit or build is a good starting point. Ongoing optimization is available when you need a hands-on partner to monitor performance, test ideas, and keep the full customer journey working together.
We will talk through your goals, current funnel, traffic sources, and the biggest bottleneck you see. If there is a fit, I will recommend the clearest starting scope—without turning the call into a hard sell.
Have traffic. Need traction?
Let’s find the next smart move.
Bring the funnel, the numbers, and the messy parts. We’ll turn them into a clear growth plan.
Book a growth audit